Parle Agro, today, is a '2,500 Cr organization'. We are known as much for our diversification into the Foods sector as we are for our leadership in the Beverages sector. We operate under four business verticals: Beverages (Fruit drinks, Nectars, Sparkling drinks and Carbonated soft drink), Packaged Drinking Water, Foods and PET Preforms. Each of these verticals operates as independent entities. As a part of our penetration strategy, we have also set-up an exclusive division for Beverages in the RGB format.
Over the last few years, we have aggressively grown our infrastructure to 76 manufacturing facilities both in India and overseas, and we have developed a widespread network of 3,500 channel partners that cater to more than 6 lakh outlets in the country.
The beverage business has traditionally been our mainstay. We cater to the mass market with brands like Frooti, Appy, Appy Fizz, Frio, Dishoom and Café Cuba, and enjoy leadership positions in most categories.
Frooti has been the pioneer in the fruit drinks segment and today enjoys market-share of 85% and 33% respectively in the Tetra Pak and PET categories.
Bailley, our packaged drinking water brand, is amongst the leading bottled drinking water players in the country. We have 50 plant operations strategically located across the country to cater to consumer demand with speed to market and an extremely cost effective model.
Over the years, we have invested in building technical knowhow to develop uniquely differentiated products in an otherwise cluttered snacking category. A completely independent business infrastructure, right from manufacturing to sales & distribution, takes care of the Food Division. This was a conscious attempt to bring in focus and grow the division to a self-sustainable business unit.
Today, Parle International, a Strategic Business Unit of Parle Agro Pvt. Ltd. provides an absolute packaging solution in PET preforms bottles and containers. Being one of the largest PET processors in India, this unit has been catering to various industries like beverages, fruit drinks, packaged water, edible oil, pharma, liquor, cosmetics, home care, food products, confectionary, etc. We are renowned for our wide range of high quality preforms and injection moulded closures of various configurations and grammage.
The range includes:
With huge experience in PET, we have the expertise to provide solutions customized to the needs of customers both in India and abroad.