Hippo is our foray into the Foods market. Hippo, the mascot of the brand, has a simple belief. Hunger is the root cause of all evil, and therefore, nobody should go hungry. In the endeavor to eradicate hunger, Hippo recently launched its range of Namkeens range in select markets, and will soon spread its presence across the country. Hippo Namkeens is an assortment of traditional snacks from various parts of India.
Within four years of its launch, Hippo has been rated amongst the top three food brands in the country. Hippo's marketing effort has been applauded by marketers around the world and has become a case-study across prestigious business schools for its innovative digital strategy.
Hippo Namkeens is now available in a range of seven traditional Indian snacks: Aloo Bhujia, Chana Dal, Moong Dal, Sev Bhujia, Masala Peanuts, Khatta Meetha, Navratan Mixture.